Our advocacy takes many forms—research, campaigning, developing alternative proteins, and driving change within corporate institutions. Yet all of it relies on one essential ingredient: funding.

You will most likely not be surprised to hear that the farmed animal advocacy movement is a neglected cause and could benefit greatly from more funding. Nonetheless, sometimes it’s harder to gauge just how much more funding is needed in the movement. The farmed animal welfare movement currently receives roughly $290 million per year.

We recognize this might sound like quite a significant amount, so let’s put that figure into perspective.

$290 million per year enables approximately 1750 - 2000 people to work full-time on improving the lives of farmed animals. 

This corresponds to less than 0.1 cents per farmed vertebrate killed.

A recent survey of farmed animal advocates identified funding as the most useful form of support for their work. What’s more, one of the most recent surveys conducted with farmed animal advocacy professionals emphasizes not just the lack of funding, but also the reliance on few major donors as a key bottleneck.

So funding is not just a key issue for the movement, but addressing this issue needs more than another major foundation entering the field. To build a robust movement, we need people like you and I to chip in. This is why we are excited to partner with Giving What We Can - your pledge can be key in helping farmed animals